Te Matapihi Guidelines

Ko wai mātouWho we are

Ngā tohuWordmark

Ngā taeColour

Ngā Tātai TuhituhiTypography

Kakano Whakairoiro

Graphic texture

Te hā o te reoTone of voice

Hā mātou mahiExamples

Te WhakaahuaPhotography

Kakano Whakairoiro

Graphic texture

Our display typeface can be used in a range of expressive ways to add texture and visual interest to our layouts.

Please work with the Wellington City Council Creative and Brand team.

Core display typeface as texture

Having a distinctive display typeface means we can celebrate words and use them to add texture and visual interest to layouts. When using our typeface in this way, readability is less critical as Die Grotesk is used alongside it for informative copy.

How to create single layer crops

Choose words or letters from one of our display typefaces

Find an interesting crop

Choose colours from our palettes.

Extended growing display

type family

Alongside our core display typeface, we have an extended type family in various stages of growth. This extended family is for textural graphic use only and is not to be used in headings or any other informative copy.

How to create two layer crops

Choose words or letters from one of our core typeface

Find an interesting crop

Chose a second letter or word from our growth typefaces

Choose colours

Low contrast crops

There are times where our colour palettes will have too much contrast for a background texture. In these cases, it is possible to use tones of the background colours instead.

How to make low contrast textural crops

Select one of our palettes

Find one or two low contrast tones of the background colour

Apply to your crop

Low contrast textural crop in use

Example layouts

There are a range of ways our extended display type family can be used to add visual interest and texture to layouts, the below examples are grouped into key uses.

Type + textural crops