Ngā Tātai Tuhituhi
Typography
We have a distinctive display typeface that is a powerful brand tool. The typeface carries the whakapapa of Te Matapihi ki te Ao Nui in every word and sentence.
Core display typeface
Our distinctive display typeface helps establish a strong visual identity across a range of applications. It’s designed for use in large headings and graphic treatments, and should not be used for body copy or smaller text.
Secondary typeface
Die Grotesk is a highly legible and functional typeface that can be used for all supporting copy. It is designed by Klim Type Foundry, based in Pōneke.
Primary fontPihi Display Te Weu
Secondary fontDie Grotesque B Medium
Colour hierarchy
Examples
Typography over photos
Incorrect usage
Do not use our display typeface for subheadings or body copy
Do not outline our typeface
Do not increase leading. Only use specifications listed above.
Do not right align text
Do not use more than two colours for text
Do not select colours for text with low contrast to background